News / Media

KraneShares Launches China Consumer Leaders ETF (Ticker: KBUY)

New York, N.Y. December 9, 2020 – Krane Funds Advisors, LLC, (“KraneShares”), a global asset management firm known for its China-focused exchange-traded funds (ETFs) and innovative China investment strategies, today announced the launch of the KraneShares CICC China Consumer Leaders ETF (Ticker: KBUY) on the New York Stock Exchange.

KBUY seeks to measure the performance of the CICC China Consumer Leaders Index. The index consists of the investable universe of publicly traded China-based companies whose primary business or businesses are in consumption-related industries such as home appliances, food & beverage, apparel & clothing, hotels, restaurants, and duty-free goods.

China is undergoing a fundamental change in its economy's composition, shifting away from heavy industrial output to instead focus on expanding and advancing its services sector. Along with this change, retail sales have increased steadily. Total Chinese retail sales recently surpassed the US, reaching $5.8 trillion1 in China compared to $5.5 trillion in the US in 20192.

Even with the world’s largest middle-class population, China still has immense potential for further consumption growth. Recent advancements in e-commerce platform technologies have helped domestic brands expand their reach to lower-tier cities and consumers within lower income brackets. Additionally, rising incomes in China have contributed to an overall consumption upgrade, consisting of a stronger preference for higher quality products, brand loyalty, and more luxury spending.

“China has a population of 1.4 billion consumers who have seen their per capita wealth climb steadily over the past decades. We believe there is a tremendous investment opportunity in owning the companies that are producing products that these consumers are purchasing every day,” said Jonathan Krane, CEO of KraneShares. “We are proud to partner with the top-ranked research team at China International Capital Corporation (CICC) to develop the index for KBUY, which tracks companies that align with consumption habits of households in China.”

For more information about KBUY, visit, or talk to your financial advisor.

About KraneShares

Krane Funds Advisors, LLC is the investment manager for KraneShares ETFs. The firm focuses on providing investors with strategies to capture China’s importance as an essential element of a well-designed investment portfolio. KraneShares ETFs represent innovative, first-to-market strategies developed based on the firm and its partners’ in-depth knowledge of investing. These strategies allow investors to stay current on global market trends and provide meaningful diversification. Krane Funds Advisors, LLC is majority-owned by China International Capital Corporation (CICC).

About China International Capital Corporation (CICC)

KBUY tracks an index developed by CICC Research. CICC is a leading, publicly-traded, Chinese financial services company with expertise in research, asset management, investment banking, private equity, and wealth management. In 2019, the CICC Research Team ranked #1 in Institutional Investor’s All-China Research Category for the eighth year in a row.3 Krane Funds Advisors, LLC is the investment manager for KraneShares ETFs. Krane Funds Advisors, LLC is majority owned by CICC.


  1. National Bureau of Statistics in China, “Total Retail Sales of Consumer Goods Went up by 8.0 percent in 2019” 1/19/2020. Note: Figures converted from Chinese Renminbi to USD as of 4/14/2020.
  2. US Department of Commerce, “Quarterly Retail E-Commerce Sales 4th Quarter 2019”, 2/19/2020.
  3. Institutional Investor, “The All-China Research Team”, 2019.