Joseph Dube
Head of Marketing
Joseph Dube is Head of Marketing at KraneShares, a New York-based asset manager specializing in high-conviction thematic ETFs listed globally across emerging technologies, China, carbon markets, and differentiated alternative strategies. Since joining the firm in 2012 as one of its earliest employees, he has helped shape KraneShares' thematic investing platform and global brand strategy.
With more than 15 years of experience in financial services marketing and communications, Mr. Dube leads a multidisciplinary team spanning investment research, digital strategy, data analytics, creative development, social media, experiential marketing, and event programming. He oversees global marketing initiatives across KraneShares' full suite of ETFs, including strategies focused on AI infrastructure, public-private AI exposure, carbon credits, China technology, and humanoid robotics.
He also manages marketing for the firm's UCITS fund range distributed across European and international markets, as well as KraneShares' ETFs cross-listed in Mexico, Brazil, the UAE, Hong Kong, and more. He partners closely with the firm's sub-advised strategy partners on co-branded marketing efforts, extending KraneShares' expertise to a broader global investor base.
Prior to joining KraneShares, Mr. Dube held marketing and communications roles at Tag Worldwide, a global omnichannel marketing production agency, where he worked with clients across a range of industries to develop integrated marketing campaigns.
Mr. Dube holds a Bachelor of Fine Arts degree from Rochester Institute of Technology.
