In this video, Xiabing Su from KraneShares connects a personal visit to a Gen Z collector’s home in China with a bigger story about global consumption trends. Using Labubu — a viral designer toy — as an example, she explains how young consumers are spending more on lifestyle, culture, and identity. Xiabing is joined by Henry Greene, Investment Analyst at KraneShares, who shares insights on what this trend means for China’s internet and e-commerce landscape and how KraneShares’ KWEB ETF fits into this new wave of identity-driven consumption.

For KWEB standard performance, top 10 holdings, risks, and other fund information, please click here.

This material contains the speakers’ opinions. It is provided for informational purposes only and should not be regarded as investment advice or a recommendation of specific securities. Holdings are subject to change. Securities mentioned do not make up the entire portfolio and, in the aggregate, may represent a small percentage of the fund. A balanced evaluation of both risks and potential rewards is essential when considering any investment. This material does not constitute a forecast or guarantee of future performance.